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Table of contents
About Paddyfield


Who we are
Company history
Paddyfield.com Ltd. is part of the Image Alpha (Holdings) Group. Image Alpha has been active in Hong Kong and Asia's technology industry since 1989. The Group's activities include technology transfer, business development and R&D in e-commerce, semiconductors and product localisation.

In 1999, Image Alpha began developing e-commerce businesses; Paddyfield.com Ltd. was the first of these to be spun off as an independent operating company.

Suppliers
Paddyfield sources its books directly from the US, Britain and Australia. Publications from various Asian publishers are also sourced and supplied by us.

We welcome discussions with other publishers, book distributors and/or suppliers of non-book products who wish to have their products offered via Paddyfield. Please contact us with details.

Business partners
To ensure maximum reliability for our customers, Paddyfield's dedicated server is hosted by iAdvantage, one of the leading facilities management firms in Hong Kong.

Our MasterCard and VISA credit card processing facilities are provided by HSBC; American Express charge card processing facilities are provided by American Express.


Business philosophy
We believe that if we can't do a better job than other companies in our field, we don't deserve your business. This includes not just price, delivery and availability, but also friendly assistance and competent recommendations. Shopping for books should be as enjoyable as reading them -- and we take your enjoyment seriously.


Our technology
All of our technology was developed entirely in-house. We are happy to discuss our technology and implementation.


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